The rules have changed, but the goal is the same

The customer journey doesn’t end with a transaction; it spans the entire customer lifetime, from influence all the way to brand advocacy.

Please enter your information below to get a first look at Gartner's Digital Marketing Interactive 2016 Watch List:

2016 Watch List: Key Moves to Improve Your Marketing Fitness explores the digital activities top brands are using to create exceptional customer experiences across every marketing discipline and channel.

This report provides practical research and videos to plan how you will deliver these key moves:

  • Move #1: View customers from the outside in
  • Move #2: Master measurement and analytics
  • Move #3: Invest in agility

Gartner for Marketing Leaders connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful digital strategy. To speak with a Digital Marketing advisor, contact us at 1.866.592.5144 or gml@gartner.com.